Case Studies: Successful Cold Email Campaigns
Jul 11, 2024
In-depth Case Study
At Eleva, we partner with B2B companies looking to implement a dependable in-house outbound system that consistently generates qualified meetings each month. Think of us as your dedicated sales team, working quietly behind the scenes to keep your sales pipeline running smoothly without the hassle and costs. Our clients are small, medium and big companies in the finance, tech, and textile sectors. They come from over five countries and three different continents.
Monnet Payments Solutions
Monnet Payments Solutions is a platform designed for the fast, simple, and secure management of payouts, pay-ins, and regional wallets in Latin America. With over $1 billion in transactions, operations in more than 10 countries, and a team of over 150 employees, Monnet is a significant player in the region.
Problem
Monnet had a team of 5 SDRs spread across various Latin American countries, each responsible for different territories. Every SDR had their own methods and resources to meet their meeting quotas, without a unified strategy or methodology. Primarily relying on LinkedIn, they were achieving only 5-10 meetings per month.
Monnet + Eleva
When Eleva joined, we crafted an email strategy to help their SDRs meet their quotas more efficiently and save time. Moreover, we phased out the time-consuming LinkedIn outreach methodology. Our results in the first three months were the following:
# Emails Sent: 20,348
% Emails Delivered: 93.30%
% Emails Opened: 39.14%
% Emails Clicked: 17%
Number of meetings: 62
Other Important Case Studies
Cotton Creations
This textile manufacturing company, specializing in cotton, typically held one meeting every couple of months due to the characteristics of the industry, and their sales cycle could extend up to a year because of their high ticket on MOQs. When Eleva and Cotton Creations joined forces, the company’s cold email campaign strategy had an effective result and positive results stemmed from this. Take a look below:
Main Takeaways
Delivery rate: 94.7%
Open Rate: 36.5%
Meetings Set on 2nd month: 13
Cost of lead: -17%
ROI (Return of Investment): +3577%
Pipeline: +130%
Client Testimonial
Nahel Tubbeh, Co-Founder, Cotton Creations:
With Eleva, we have had the opportunity to increase our pipeline of potential clients by 43%, bringing in new leads from the United States, a key market for us. They even went so far as to send them samples and discuss the possibility of developing projects together.
Fiasco
Fiasco is an award-winning marketing agency that has worked with notable clients such as the UN and DIAGEO. Without a dedicated sales department, they experienced a shortage of meetings with potential clients, with only 3-4 meetings per month through referrals. After joining Eleva, their meetings with potential clientes increased exponentially, and other important results were obtained. Take a look below:
Main Takeaways
Delivery rate: 93.8%
Open Rate: 43%
Meetings Set During 2 Months: 44
Cost of lead: -12%
ROI: +67%
Pipeline: +55%
Client Testimonial
Gabriel Bergelund, CEO & Co-Founder, Fiasco:
In two months of working with Eleva, we managed to schedule an average of 42 meetings thanks to their cold emailing strategy. Their work allowed us to accurately convey our value proposition, carefully selecting the key elements to attract the attention of potential clients.
Partner With Us!
Partnering with Eleva transforms how businesses manage their outbound sales strategies, resulting in significant and measurable improvements across various industries. From Monnet Payments Solutions' leap in meeting quotas to Cotton Creations' increased pipeline and Fiasco's surge in client meetings, our data-driven, email-centric approach has consistently delivered outstanding results.
By optimizing outreach methodologies, we help companies not only save time and reduce costs but also achieve remarkable ROI and growth. At Eleva, we are more than a service provider; we are a committed partner dedicated to propelling your business to new heights. Join us and experience the Eleva difference—a dependable sales pipeline without the hassle, ensuring your business continues to thrive in an ever-competitive market.